In this day and age where social media is everywhere, it is quite surprising that there are still a lot of businesses that do not realize the importance of creating fresh, new content for their websites, in order to improve customer service, sales or for raising brand awareness. Before you whip out the checkbook and order some new content for your site, there are a few other things you need to consider such as audience, reach, delivery, aims and timing to name few. Here are some methods on how to approach content marketing for your business.
Defining Your Objective
According to Internet Marketing Minnesota specialists, content marketing has huge ROI potential but in order to make it work for your business, you will need to invest a lot of time. Prior to commencing a content marketing campaign, you need to have the end objective in mind. Examples of such goals include: higher awareness for your brand, lead generation and development, customer conversion, customer service, upsell and lastly subscribers.
Get More Subs to Get More Customers
If someone agrees to receive email from you, they are providing you with permission to market your product to them. A well-designed permission based email marketing would give you the chance to develop one-to-one relationships with a large pool of potential customers. The 1st step is to get subscribers and then over time send them anticipated, personal and relevant emails to convert these subscribers into paying customers.
Defining Your Audience Persona
According to SEO Minnesota experts, if you want to run a successful content marketing campaign you need to plan your content in order to fulfill the needs and wants of your target audience. Most of the time business owners design content to their own thinking instead of the customer. Prior to starting your campaign get very clear on who your audience is so you can develop content in tune with your audience personas.
Here are some tips on how to determine audience personas:
Answer the ff:
Who is she or he?
What information this person needs?
What does this person care about?
It is not advisable to assume answers, do take time to interview your target audience, take time but no need to be perfect