We all know for a fact that in order to be successful in business we need to establish ourselves as believable, trustworthy and referral-worthy to other professionals in our industry. LinkedIn is a professional career-oriented network site with 400 plus million subscribers all over the world. It is used to evaluate people we work with as well as people that we may work with someday. Some of the biggest mistakes businesses make happens in their LinkedIn profile. If you want to get the connections you need to improve your reputation and get referrals, avoid these LinkedIn profile mistakes.
Hiding Behind a Company Persona
According to Internet Marketing Minnesota specialists, many business owners especially the new ones are hesitant talking about themselves, this fear can make you look like you are substituting the real you and hiding behind the persona of your company. People that make this mistake in their profile are those that show the company logo instead of their own. People need to connect with someone not something. Get a high-quality professional headshot where your face takes up most of the space. Never use a Selfie or a company logo.
Writing a summary about your company may be a missed opportunity but not having an actual one is way worse. LinkedIn is not supposed to be all about just your accomplishments, it is also a means to show the world, who you are and that is what the summary page is for. There are about a couple of thousand characters you can use for the summary, use as much as you need in order to pique the interest of your connections.
Profiles that Look Desperate
According to SEO Minnesota specialists, the most attractive candidate is one that is employed and the most desirable consultant is one that is always in-demand. Never create a profile that looks like you need a favor from your connections. Avoid words like “seeking employment” or “ready for my next job”. The objective of the headline is pique the interest of the reader to want to read on, and they are more likely to do so if you do not sound like you’re asking for a favor or a handout. Make the headline compelling, not desperate.